The online gambling industry is one of the quickly developing industries on a global scale, and what is more important, it is one that pushes the development of various technologies, too.
Therefore, investments in that industry can look really attractive, but for beginners, it is not clear what niches and businesses can become good options.
Gambling itself is not a way for making money on a stable basis; it is almost impossible to make a living by playing games, and even the most reliable Interac iGaming in Canada or in any other country cannot guarantee stable wins on casino games, sports betting, or lotteries.
However, businesses that create games and provide services to gambling platforms and gamblers are definitely something to look into in terms of investments.
In this post, we highlight several directions within the online gambling industry where the wannabe investor might want to look.
Investing in iGaming Business
Investing money in developing a particular online casino platform or a sports betting website is one of the most obvious things to do.
Several new casino sites appeal online literally every month; the competition is huge, of course, but it doesn’t stop businessmen from trying.
Some parlors do a really good job of providing very decent services and if they have some sane marketing strategy, they have a high chance of becoming well-known among gamblers.
One doesn’t have to make their own online casino but can join the team and provide funds for the website development, buying content, attracting customers, etc.
Investing in Games Development
iGaming cannot exist without content – games that people actually come to play. If software providers stop making games, parlors will have nothing to entice the players with.
iGaming don’t normally make their own games; very few do and the success of these games is very ambiguous. Online casino games are developed by studios that specialize in making games – slots, table games, video poker, jackpots, Live games, lotteries, and so on.
Running a studio is hard, lots of resources are needed and a team of creative experts is totally a must. Also, the studio has to buy mechanics for its games until it invents its own mechanics and then promotes its games to direct buyers – iGaming.
This is why investing in a game development studio is also a good idea.
Investing in Online Payment Software
Fast, secure, reliable, and convenient payments are among the key criteria that online gamblers check when choosing an online casino for real money play. The more payment options they can use for sending deposits and withdrawing their winnings, and the faster these payment methods are, the better.
No one wants to wait for their deposit to arrive on the casino balance in three hours, and even fewer gamblers want to wait for their winnings for weeks.
This is why fast and secure payments are always in favor, which makes investments in online payment processing companies a very profitable idea.
Even today, with all the technologies available, there are comparatively few online payment processing companies that allow both deposits to and withdrawals from iGaming, accept many currencies, have moderate fees, and don’t take forever to process a transaction.
Investing in a new or developing payment method can bring a fortune just in a few years.
Investing in Affiliate Sites
Affiliate websites that make reviews of casino sites and casino games are other options for investment.
iGaming do not normally advertise their services directly to their potential players, and the reason is very simple. Many governments just don’t allow ads that promote gambling activities.
As a result, most of the marketing of iGaming depends on third parties, including affiliate sites. Affiliate websites can promote the parlors by reviewing them, and even warn players from visiting low-quality sites, thus earning their trust.
Investing in an affiliate site is basically becoming a small marketing agency for parlors that will pay fees for every new player brought to them. In a few years, an affiliate site can bring some stable income.
Investing in Events in the Industry
Because of the law discussed above, most online casino operators and online casino game developers advertise themselves to each other during conferences and other similar events.
Participants usually pay some fees for entering the event, a bigger fee for advertising themselves at the event, an even bigger fee for a VIP afterparty, and so on.
If one decides to invest in the organization of such B2B events in the gambling industry and markets the events successfully, this can be a really good investment.